Choose To Reuse

This project aims to explore effective communication design strategies by developing a comprehensive campaign proposal to address the issue of plastic pollution.

The campaign, titled "Choose to Reuse," focuses on reducing the widespread use of disposable plastic bottles by promoting reusable alternatives.

The campaign is designed to create a friendly, approachable environment that inspires people to make eco-conscious decisions. A range of media designs was created, including animated videos, posters, and social media posts, with the aim of attracting a wide audience.

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​The design incorporates rounded typography to create a welcoming atmosphere and utilizes contrasting colours for visual impact. Additionally, the use of photographs featuring both plastic and reusable bottles provides a realistic perspective and enhances the audience’s understanding of the campaign.